Q3 2024
The Origin
In July 2024, Sebastian Klett begins work on PlanWerk from his home office in Templestowe. His wife later describes this period as 'quite a lot of him talking about utilisation rates at dinner'.
The people · The framework · The future
One category. A resource capacity planning revolution.
The story of PlanWerk is, in many ways, the story of modern software. It began with Sebastian Klett in Melbourne and grew into a team convinced that capacity planning deserved better.
Q1 2025
Tom Joins
Sebastian recruits Tom Ross as Head of Gemini after a four-hour meeting at a Fitzroy café that generates one shared spreadsheet and a mutual understanding. Tom's first act is to water the office pot plant.
Q2 2025
The Framework
By April, the core methodology has been mapped across two hundred and seventy sticky notes. This work forms the basis of what is now known internally, and only internally, as The Framework.
Q3 2025
Radical Simplification
The team relocates to a suburban garage for a period of what Sebastian later terms 'radical simplification'. Energy drinks are consumed. Whiteboards are covered. The photo becomes the cover image of a Medium article that receives little to no response from the wider public.
Q4 2025
The Keynote
Sebastian delivers the closing keynote at CapacityCon 2025, titled 'Beyond Utilisation: A New Grammar for Team Throughput'. The talk is met with what he later describes as 'the correct amount of applause'.
Q1 2026
The Circuit
Sebastian appears on eleven podcasts across a six-week stretch, including two that are still in production. The resulting clips are shared, aggressively, on LinkedIn.
Today
Building the Category
Sebastian and Tom continue to build PlanWerk from Melbourne, Berlin, Zug, and Grand Cayman. Early access opens soon.
The team
The people behind The Framework.
Sebastian Klett
FOUNDER, CEO, PAPA
Sebastian is the founder, CEO and papa of PlanWerk. Previously, he founded three companies that were acquired for undisclosed amounts, and has advised over forty early-stage startups. He holds board positions at companies he cannot name for confidentiality reasons. Sebastian was named one of Business Chief Magazine's 100 Founders to Watch in 2023 (online edition). He divides his time between Melbourne, Berlin, and airport lounges.
Tom Ross
HEAD OF GEMINI
Tom leads Gemini at PlanWerk, our AI strategy and adjacent thinking. He joined the company in early 2025 after spending eight months asking Sebastian to let him join. Previously, Tom held growth and product roles at three ecommerce companies of unremarkable size, and one of remarkable size that he is contractually prevented from naming. He has been working in AI since March 2025. Tom lives in Melbourne, and manages a portfolio of fourteen side projects, three of which have users.